Product Design Leadership & UX/UI Strategy

Recent marketplace and online store, ecommerce UX, UI and Product Design Direction.


Overall, these projects showcase my proficiency in design strategy and leadership for online ecommerce, online marketplace and online store UX, UI and Product Design.

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Envison Motors Proof of Concept Vehicle Rental Web Site and Product Design Leadership:

I led the UX, UI, and product design for the Envision Motors proof of concept for a comprehensive vehicle rental website, showcasing luxury, modern designs for both single-brand and multi-brand dealer layouts and concepts.

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Boxem GTM Strategy and Product Design Leadership:

At Boxem, I led the GTM design direction and product strategy for Boxem's web-based platform’s top 3 features, FBA Shipment Flow - Streamline the way users handle their products, with clear visibility on every item's status and quantity, Inventory Management - Streamline the way users handle their products, with clear visibility on the status and quantity of every item, FBA Shipments – User easily manage and track their FBA shipments, including real-time updates on Amazon's acceptance of their units. Check out: Boxem Web Site » or see my source web application Figma file below.

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CoreTrust Savings Calculation Marketplace Product UX, UI Design Strategy and Leadership

I led the UX, UI, and product design for the CoreTrust Savings Calculation Marketplace layouts and concepts that have been implemented for standard users and admin users. I utlized HCA Healthcares UXCOE Neutron Design System.

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Commercial eCommerce Marketplace Product UX, UI Design Strategy and Leadership

I was hired to audit and rework a commercial ecommerce marketplace. I identified issues with the previous proof-of-concept and took charge of the commercial eCommerce marketplace product's UX and UI design strategy, leadership and design, utilizing HCA Healthcare's UXCOE Neutron Design System.

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CoreTrust Savings Calculation Marketplace Product UX, UI Design Strategy and Leadership

I led the UX, UI, and product design for the HT ecommerce marketplace. I identified issues with the previous proof-of-concept and took charge of the HT end-to-end eCommerce marketplace product's UX and UI design strategy, leadership and design, utilizing HCA Healthcare's UXCOE Neutron Design System.

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